EPIC FLAVOUR TINY CRACKER 

We created a series of action packed, over the top 15 and 6 second videos to show the Youtube and Snapchat generation that these aren't the regular old little kid Goldfish, these are Flavour Blasted, and there's epic flavour on every little cracker. 

The campaign ran on Youtube and Snapchat, exceeding expected view through rates. Two Snapchat lenses were also developed as a part of the campaign allowing users to blast their face with flavour powder, and play a gamified version of one of the spots. 

Because of the campaigns success, it was extended into 2019 and new creative was developed to introduce users to the new ‘Wild White Cheddar’ flavour.

Client: Campbell's

Agency: Noise Digital

Role: Art Director

Year: 2018