Annie’s BIG day in

Nintendo partnered with Emmy award-winning actor Annie Murphy in order to represent a new gamer demographic, showcase the accessibility of the Switch console, and demonstrate all the different ways gamers can enjoy Nintendo Switch.

In our hero spot, Annie sees a rainy day as an opportunity to have some fun — taking advantage of the broad variety of titles in the Nintendo library to create a truly Big Day In. We show Annie choosing games with intentionality to specifically fit her mood, her dress, and her space – proving that with Nintendo, it’s your way to play.

Client: Nintendo

Agency: We The Collective

Role: Art Director

Year: 2021