Adventures in miitopia

Miitopia is a truly unique gaming experience where players get to customize their characters in whatever way they like. A game like this required some suitably unique advertising. We highlighted the whacky in-game fun by bringing two kids’ adventuring parties to life – complete with a cast of eccentric characters from their everyday lives, horses, tractor beams and more in the ultimate mashup of imagination and reality.

Our two hero spots were supported by bitesize cutdowns of other fun, in-game moments – resulting in a suite of videos capable of capturing viewers’ curiosity and getting players’ creative juices flowing.

Client: Nintendo

Agency: We The Collective

Role: Art Director

Year: 2021