Unleash your inner child

To demonstrate all the emotional benefits of incorporating Nintendo Switch in family life. So, we decided to show just what it means when parents unleash their inner child and ‘give in to play’.

We did so by empowering parents to break out of their routines and shed their ‘mom and dad’ labels by picking up the Nintendo Switch — and exploring all the different ways to play together as a family through Nintendo’s iconic roster of titles.

Client: Nintendo

Agency: We The Collective

Role: Associate Creative Director

Year: 2023