15s game footage spot.
6s game footage spot
Native-social inspired ads, highlighting players’ imagination.
Full suite of Tiktok collateral.
Snapchat filter, counting down to release, which led to 1.5 years of playtime, 277k shares and an earned reach of 753k.
Example of static collataral.
Master Your Imagination
Legend of Zelda fans were understandably excited about the release of Tears of the Kingdom – a brand-new installment in this legendary franchise. To support the launch of this much-anticipated title, we created a suite of mid and low-funnel advertisements that leaned into the creative adventures of the game itself — inspiring fans with the epic moments and fantastical builds made possible by the game’s new crafting mechanics.
The campaign was a huge success, with Legend of Zelda: Tears of the Kingdom becoming one of the best selling games of the year — selling 10 million copies in just three days.
Client: Nintendo
Agency: We The Collective
Role: Associate Creative Director
Year: 2023