Full length Team #Endbullying video that debuted at WE Day.

Photo’s from WE Day’s Team #EndBullying segment.

Photos from WE Day’s Team #EndBullying segment.

Dynamically targeted social posts offered a suite of #EndBullying online tips for parents and children.

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TEAM #ENDBULLYING

For TELUS’ partnership with WE Day 2019, an extension of the #EndBullying initiative was needed to extend across Canada at nine unique events and on social media. Enter Team #EndBullying, a new take on the initiative focusing on the power of working together to overcome online bullying. We partnered with Canada’s 2018 World Junior captain, Maxime Comtois to captain our team and tell his story. The on stage events were a big success with youth in attendance feeling empowered by Max’s story and the end of the segment was punctuated by a “viking clap” led by our TELUS ambassador and filling arena’s with the sound of almost 20,000 youth clapping in unison.

 

Client: TELUS

Agency: The & Partnership

Role: Art Director

Year: 2019